A/B testing permits entrepreneurs to compare two versions of a message (or other asset) to evaluate that which version performs best.
A/B testing is a sort of testing which makes it feasible to test a single factor within a given client message, program, or site, among other resources. This type of testing can be contrasted with multivariate testing, which permits you to test over two message variations.
A/B testing may be used by entrepreneurs to ascertain which form of a push notification, email, or other client message will induce the conversions or other involvement metric. As an example, you may compare two email message variations to determine which variant of the topic line performs very best.