Ad networks banner inventories from large quantities of distribution sources and fit these with need resources searching for advertising slots in which to market. The distribution sources in a mobile ad network normally represent programs from publishers and program developers. Demand sources comprise of advertisers that wish to put their advertisement in a different app to obtain new users. Many cellular ad networks encourage a broad spectrum of different formats, from banner ads to native advertisements, whereas others are focused on particular formats like video. On the demand-side, some ad networks provide a platform for advertisers to sign-in and handle their own campaigns. Others provide a managed service where account managers offer a consultative approach and utilize their experience to guarantee the effort runs at optimum levels.
Ad networks are a basic monetization part of the advertising ecosystem that is cell. They behave as a commercial and technical intermediary between advertisers and publishers. On the technical level, integrations are usually supplied for the supply-side to provide their inventory and also for the demand-side to trigger and track campaigns. Commercially, ad networks ease trades and payments. Without ad network options to pull requirement, publishers would need to negotiate prices with each individual advertiser.