Carrier targeting refers to the ability to display ads to users of a specific carrier. This system is known for being used by a high number of carriers all over the world. In addition, it isn’t supported by all carriers or in all countries.
The precise origin of the carrier targeting is unknown, but it has been commonly used since 2011. It was a unique and profitable way for carrier companies to increase their profit even acquire new consumers. Nowadays, almost all carriers or marketing agencies offer this form of marketing.
Carrier targeting is known to provide a huge success and also a high level of profit in a short period of time. Because every single carrier has millions of users, this form of advertising is known to be one of the most productive ones.
Using the carrier targeting is essential for serving specific products to a specific type of users. It is also a great way to reach millions of users in a short period of time.