What is a Conversion?

In advertising, such as cellular, conversion happens when a consumer does something in response to some call-to-action put within an advertisement, an offer, or a telling. What the task is that qualifies as a "conversion" could change -- it might be a download or install, a signup, or even a buy.

Why Are Conversions Important?

KPIs linked with conversion are crucial to analyzing the effectiveness of advertising campaigns. You may just decide your ROAS (return on ad spend) should you quantify how much users convert with regard to this spend.


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