Dynamic Content

Definition for Dynamic Content?

Dynamic content is personalized messaging which includes up-to-the instant articles from APIs or on site motors.

How to use Dynamic Content?

Dynamic content is continually updated info that's utilized to personalize client contacts and messages. It requires personalization beyond using only static user characteristics, like city or name, and utilizes APIs or your own proprietary approaches to add timely and appropriate content. This might be anything from weather, to film times, to news headlines, added straight in your message.

To operate efficiently, dynamic content depends upon a strong advertising technology and customer relationship management (CRM) system to capture and use relevant data linked through APIs. Users may see personalized recommendations via an in-house recommendation motor, stock price varies depending on what they're after, or special offerings based on weather.

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