Inventory

Definition

What is the Inventory?

Inventory is the sum of advertisement space (or the amount of advertisements) a publisher has available to market. While the word originated from printing, it has grown to encompass advertisement space online and on programs and cellular advertisements.

Why is an Inventory Important?

Inventories are significant for publishers since the longer inventory a publisher gets the longer they can market. For advertisers, it's important to come across the very best distance and the ideal sort of inventory in a price that's ideal for your effort.

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