The term refers to the ad which will be displayed to the user while he is installing an app. The sole purpose of this ad is to allow for the user to install another app in two clicks, one on the ad and the second one on the install button. It is usual that these ads refer users to Google Play and App Store.
Mobile app installation ads became popular in 2008 when Google Play and App Store were launched. Nowadays, they are even more popular than ever before and they are something app developer companies use all the time. It is an excellent way to promote a new app.
App developers must understand the term and should use the ads in question. They create a web of app installations and can be used mutually alongside other app developers. The base is the same regardless of the operating system a smartphone use.
Because these ads are cost-effective and can be purchased as app installation figures, they are essential for all affiliate marketers. In addition, this technique is one of the best when it comes to promoting apps.