Mobile device fragmentation is a phenomenon which is defined by the constant increase in the use of smart devices. Basically, it is defined as access to the content using different devices, such as tablets, kindles, and smartphones. Of course, the main role here have the smartphones due to the fact their numbers are increasing constantly.
This phenomenon is relatively new and we were able to see its appearance in the last 5-6 years. However, at the moment it is extremely important, simply because it will be the main path of the future. Let’s say that increased number of smart devices and users is guaranteed.
The phenomenon is mandatory for all who are involved with smart devices. It is essential for app developers, web designers, and programmers. What this means is that the content must be adapted for use with different devices. That content must support latest smartphones, tablets and etc.
Affiliate marketers must use mobile device fragmentation for their ads. Basically, they must be optimized as the actual content, meaning that they must adapt to different screen sizes, different devices and internet connections.