A page which is optimized for smartphone users and which is the main or the first page of a website that will be displayed to a visitor is known as a mobile landing page. It is basically the same as a landing page for computers, just it is adapted for smaller screens and touchscreen interface.
The term first appeared in 2003 in the United States. Of course, it was focused on landing pages for computer users. The ones for smartphones appeared a few years later and they are more and more popular as we speak.
It is essential to understand the mobile landing page if you are a web developer or a person who will use a website to attract more consumers, so basically every website owner. Offering the mobile landing page will guarantee you more visitors and better sales.
It is important for affiliate marketers who are focused on mobile phone campaigns or PPC campaigns which target only smartphone users. This is a knowledge that must be known or at least familiar with at the moment.