Multivariate testing permits marketers to concurrently compare a couple of variations of a message (or alternative evaluation subject) to evaluate which version performs the best.
Multivariate testing is a sort of testing which makes it feasible to test a number of factors by comparing several variations of a client message, webpage, or alternative advantage simultaneously so as to ascertain which model works best. This type of testing (also called MV testing) can be contrasted with A/B testing, which contrasts two variations so as to check one factor.
Multivariate testing is employed by marketers to optimize their client messaging. That may indicate comparing different message variations to view how distinct copy, pictures, and colour schemes affect conversions, comparing the effectiveness of different kinds of in-app messages, and much more.