After from the word 'reattribution', a reattribution window will be the time period where an inactive user may be reattributed whenever they re-open an program.
Reattribution and, by extension, reattribution windows become significant concerning retargeting. When an individual returns to a program from another effort to the first install it's important to guarantee that the origin is given its due.
Reattribution Windows and Offerseven
In our instance, an inactive user is just described as such after seven days of inactivity by default. The reattribution window then opens to a second seven days following this, though both are configurable and may be altered based upon what you require. You'll learn more about reattribution within our docs here and here.