Relationship marketing is advertising that concentrates on nurturing and maintaining mutually beneficial customer/brand connections within the long haul.
Relationship marketing is a method of marketing that focuses on the production and upkeep of durable, give-and-take connections between a brand and its clients. While relationship marketing has its origins in conventional one-on-one relationships between customers and local retailers, the growth of mobile has made it possible for entrepreneurs to cultivate such relationships with clients around the globe for an unprecedented scale.
Using email, push notifications, along with other electronic messaging channels, entrepreneurs are now able to always offer personalized price and permit their clients to communicate their tastes and exercise increased control over their encounters with that new. That promotes a more powerful customer/brand connection and makes it increasingly probable that the connection functions both parties' interests.