Time of Inactivity

Definition

What is Time of Inactivity?

Time of inactivity denotes the time elapsed as an individual continue participated using a program. It's very important to recognize and section inactive users dependent on the time of inactivity to be able to run effective re-engagement campaigns.

Why is Time of inactivity Important?

Whether it really is push notifications or in-app retargeting advertisements, re-engagement campaigns are an chance to remind inactive users why they installed a program in the first location. From retargeting inactive users using customized applicable messaging, an program can fortify value proposition and stop users. It's worth checking messaging and incorporating links that are deep to make sure users aren't only click the advertisement, but are attracted into the appropriate area inside the program to finish the desirable activities as soon as they are re-engaged. Let's research some practical examples:Time of inactivity: two weeks A person has been dormant for 2 weeks. In this example, the consumer may just be active in real life, and require just a gentle reminder of a exceptional app offering. Multitasking could refer to this time of inactivity and see some thing similar to: "we've missed one in those past two weeks. "Time of inactivity: two weeks A person has been dormant for 2 months. Within this situation, the consumer might have to be convinced using a discount or special offer so as to reignite the excitement they had for your program when they downloaded it. Time of inactivity: 6 weeks A person has been dormant for up to six months. In cases like this, it can be sensible to convey new features and extra value a program gifts because the consumer's final time participating with the program.

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